Ad of the Day: Speeding Drivers Are Invited to Their Own Funerals in Surreal Prank PSA

Grim fantasy comes to life

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Unless you're Phil Shifley, you probably haven't been to your own funeral. But some Belgians have, as you can see below in a bizarre stunt PSA for a safe-driving awareness campaign.

It's never explicitly stated, but the invitees presumably aren't the world's best drivers. Specifically, they must be prone to excessive speed. Why else would their friends and family be so cruel as to invite them, under false pretenses, to potently consider what it would like to be dead—casket and all?

Tough love, apparently.

At the same time, though, being able to attend your own funeral—and see everyone mourning you—is something of a common fantasy.

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