Ad of the Day: Southern Comfort

Liquor struts out first work from Wieden + Kennedy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This, Internet. This is the most interesting man in the world. Is he stunningly handsome? Is he uncommonly svelte? Is he well dressed? Or dressed at all? In fact, he is not. Yet even the hot girl in the short shorts and the bikini top at 0:59 can't resist his magnetism.

This Southern Comfort advertisement, from Wieden + Kennedy in New York, is headed for some great press, folks—and not because it's necessarily going to win every award at Cannes, but because this dude looks like most of us guys here in the journalism world, and he is holding a glass of liquor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in