Ad of the Day: Southern Comfort — Liquor struts out first work from Wieden + Kennedy | Adweek Ad of the Day: Southern Comfort — Liquor struts out first work from Wieden + Kennedy | Adweek
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Ad of the Day: Southern Comfort

Liquor struts out first work from Wieden + Kennedy

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This, Internet. This is the most interesting man in the world. Is he stunningly handsome? Is he uncommonly svelte? Is he well dressed? Or dressed at all? In fact, he is not. Yet even the hot girl in the short shorts and the bikini top at 0:59 can't resist his magnetism.

This Southern Comfort advertisement, from Wieden + Kennedy in New York, is headed for some great press, folks—and not because it's necessarily going to win every award at Cannes, but because this dude looks like most of us guys here in the journalism world, and he is holding a glass of liquor.

Nice touches: the only unstylish pair of thick-framed glasses left in existence, the extremely hairy old dude lying on the lounger, the fabulous dog, and the wading shoes! The wading shoes are good. The director of this spot, Tim Godsall, gives this a good Wes Andersonian feel with the long takes and the washed-out color. It's like a very short French New Wave film about an awesome fat guy.

The music is well chosen, too—that's Odetta singing "Hit or Miss," although at first you go, "I like that 'I gotta be me' song... waitaminit."

Truly, this is a hero for the everyman. We can all see our reflections in his burnished bronze belly. Seriously, hold your face up really close to the screen and I swear you can count your pores.



CREDITS
Client: Southern Comfort, Brown-Forman
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone + Ian Reichenthal
Creative Directors: Scott Vitrone + Ian Reichenthal
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Head of Content Production: Lora Schulson
Producer: Alison Hill
Head of Brand Strategy: Stuart Smith
Digital Strategist: Marshall Ball
Brand Strategist: Ben Alter
Account Team: Karla Stewart
Director of Business Affairs: Sara Jagielski
Production Company: Biscuit FIlmworks
Director: Tim Godsall
Executive Producer: Holly Vega
Managing Director: Shawn Lacy
Line Producer: Rick Jarjoura
Director of Photography: Edu Grau
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Post Producer: Sasha Hirschfeld
Editorial Assistant: Ryan Steele
VFX Company: Suspect
VFX Executive Creative Diretor: Tim Crean
VFX Supervisors: John Geehreng
VFX Flame Artists: John Geehreng
VFX CG Artists: Cedrick Gousse
Producer: Tsiliana Jolson
Telecine Company: CO3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Phil Loeb
Sound Designer: Phil Loeb / Sam Shaffer
Executive Producer: Gloria Pitagorsky
Music Supervision Company: Good Ear Music Supervision
Music Supervisor: Andrew Charles Kahn
Song: “Hit or Miss”
Artist: Odetta