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Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded the job last fall).
Targeting the 35 million current PS3 and PS4 users, the push is anchored by a lighthearted but high-impact 60-second spot starring some millennial dude in a business suit. He interacts with lots of fun special effects, illustrating a series of questions, such as "If you had a button that could reverse time, you'd use it, wouldn't you?" and "If you had robotic legs that gave you extraordinary strength, you'd use them, wouldn't you?"
Ultimately, he asks, "If you had a TV experience better than you ever imagined inside your PlayStation, you'd use it—wouldn't you?" as he kicks back to enjoy some PS Vue.
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