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Pharrell Williams is one of those do-it-all celebrities who don’t seem to get much sleep. Not only is he a Grammy-winning musician and producer, but he’s also managed to launch several clothing brands, design for Louis Vuitton, and appear in ads ranging from Revlon to Microsoft—just to name a few of his recent endeavors. Now, he’s lending his brand of cool to Smirnoff in the vodka company’s “Start Pure” ad campaign from Leo Burnett in Sydney, Australia.
“How you start is everything,” says the stoic Williams, standing in a white, spaceship-like room.
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