Ad of the Day: Rhett & Link's Magical, Musical Contest for SleepBetter.org | Adweek
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Ad of the Day: SleepBetter.org

Rhett & Link stage a magical, musical contest for the sleep-help site

Wake up and marvel at the campy capering of a little night music from Rhett & Link.

The comedy duo, best known for making awesomely bad local commercials, are back with this epic four-minute "spot the differences" video, with visual effects by Studio229, for SleepBetter.org—a sleep information and advice site created by pillow and bedding maker Carpenter Co.

And frankly, the ad is the stuff dreams are made of.

The outrageous action—featuring superbly silly songs by sandmen, tooth fairies, burglars and monsters hiding beneath a bed—takes place in four rooms of the Higgenbottom house as family members nod off. The video is a split screen—compare what happens on each side, and spot the discrepancies in sets, props and wardrobes for a chance to win $4,000 and client products.

The monsters—in a single, tacky, four-legged costume shared by both Rhett McLaughlin and Link Neal—steal the show: "We're gonna eat you like we ate your neighbor Nathan/He tasted like waffles, gummy bears and turkey bacon." The tooth-fairy number has some bite, too: "Whoopdee freakin' doo, look who lost a tooth today-yay!/You've done nothing, but you expect to be paid." The song is hypnotic, and may send people scurrying to buy it over at iTunes or Amazon.

This beats the stuffing out of Louis Vuitton's spot-the-difference ad, which put me to sleep in no time. With Rhett & Link, you'll be up half the night hitting replay. The making-of clip is no snoozer, either.

Video is best viewed in HD and full screen.




CREDITS
Client: SleepBetter.org
Conceptualized, Written, Directed, Produced and Performed by Rhett & Link
Assistant Director: Michael Alan Hoy
Director of Photography: Alexander Alexandrov
Visual Effects and Post: Studio229
Line Producer: Christian Nurse
Production Design: Rachel Kondrath, Nick Nakahara
Art Department: Rachel Gold, Keith Patterson, Chris Cook
Wardrobe: Melis Kuris
Wardrobe Assistant: Meagan Judkins
Gaffer: Eric Bader
Best Boy: Eric Clark
Camera Assistant: Joel Gerlach
Makeup: Hillary Lowe
Production Assistants: Joe Bassa, Brandon Scullion
Behind the Scenes: Jason Inman

Cast:
Left Monster, Sandman, Tooth Fairy, Assistant Sandman, Burglar: Link Neal
Narrator, Right Monster, Tooth Fairy, Assistant Sandman, Burglar: Rhett McLaughlin
Lacey: Olivia Allchin
Tommy: Maximus Smith
Grandpa: Danny White
Mom: Deanna Smith
Dad: Gavin Dunne, Amra Ricketts

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