Ad of the Day: Schwinn | Adweek
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Ad of the Day: Schwinn

The bike company targets twee millennials

CREDITS
Client: Schwinn
Global General Manager: Jeff Rogers
Senior Vice President, Marketing: Kelli McCusker
Marketing Coordinator: Steve Wilcox

Agency: Ammirati
President: Matthew Ammirati
Partner, General Manager: Gabriel Miller
Partner, Executive Creative Director: Todd Wender
Partner, Vice President, Account Services: Kristen Rumble
Producer: Kate Treacy
Associate Creative Director, Copywriter: Domenique Osborne
Associate Creative Director, Art Director: Kristen Meloche
Account Director: Kate Schneider
Management Supervisor: Nancy Liu

Production Company: Psyop
Directed By: Psyop
Creative Directors: Laurent Barthelemy, Lauren Indovina
Executive Producer: Lydia Holness
Head of Production: Cori Cooperider
Producers: Anna deCastro, Jeff Bybee
Designers: Will Adams, Naomi Chen, Lauren Indovina, Denny Khurniawan, Eunice Kim, Hyesung Park
Storyboard Artist: Ben Chen
Previs Artist: Pakom Bupphavesa
VFX Supervisor: Joerg Liebold
3-D Animator: Eric Chou
2-D Supervisor: Jason Conradt
Compositors: Jason Conradt, Herculano Fernandes, Bo Kim, Tobey Lindback, Danica Perry, Dave Chen

Production Company: Smuggler
Partners, Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer, Chief Operating Officer: Lisa Rich
Executive Producers: Allison Kunzman, Laura Thoel
Head of Production: Andrew Colon:

Vancouver Production Company: Means of Production
Executive Producer: David Bouck
Line Producer: Jill Sartore
Production Manager: Katarina Ireland
Coordinator: Chris Worgan
Art Director: Pedro Romero

Talent
"Guarantee": Susie Lee, Bruno Baronet, Mickella Domo, Zack Singer, "Cupcake" Dog, Kennedi Clements
"Fall in Love": Darla Taylor, Ryan Cook, Maxwell Boatang, Melita Sekgwa

Audio Production, Original Music: Antfood
Composer: Matthew Morgan
Sound Design, Final Mix: Antfood

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