Ad of the Day: Samsung

Dad may be the swaddle master but the kid has him beat in this Galaxy S4 spot

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There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds are a risky proposition in a new world awash in the byproducts of baby's digestion. And friends? They still do brunch, only you're not there anymore.

In its latest Samsung spot, targeting new dads (and women who coo over cute dads and babies), 72andSunny makes a hard left away from pushing the Galaxy S4 as the cool kids' alternative to the iPhone.

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