Ad of the Day: Samsung

Kids at a graduation pool party get their feet wet with the cool-infused Galaxy S4

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Some smartphones are smarter than other smartphones," Samsung proclaims in this new 90-second spot, which aired Thursday night on Conan. But mostly, some smartphones appear to be younger than other smartphones. Every adult at this graduation pool party has an iPhone, and every kid has a Samsung Galaxy S4—just like the real world, where iPhone popularity is plummeting and…

No, I'm sorry, that's not happening. But you can't blame Samsung for trying. A company that comprises 20 percent of the GDP of South Korea has a lot of mouths to feed, to say the least.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in