Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How do you experience time? By the hour, or day? As a continuous line? As a series of events? It might not be something you think about a lot, but time has become an obsession for Scott Thrift, a filmmaker and founder of Brooklyn-based creative collective m ss ng p eces. Rather than relying on a traditional clock, Thrift created his own "annual clock," dubbed The Present, that the agency introduces to the world in the beautiful, frenzied spot below.
"How can you live in the moment when the moment changes every second?" Thrift asks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in