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Powerade pulls no punches whatsoever in this spot from Wieden + Kennedy Portland starring 19-year-old amateur boxer and U.S. Olympian Shakur Stevenson.
As an official Olympics sponsor, Coca-Cola can avoid the complex maze of U.S. Olympic Committee regulations preventing businesses from sharing in that international glory. And this week, its Powerade brand turns to Stevenson for the latest chapter in its "Just a Kid" campaign.
The two-minute short film below celebrates the 5-foot-7, 123-pound bantamweight fighter's journey from the streets of Newark, New Jersey, to Rio de Janeiro.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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