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Fairy-tale weddings aren't seen as particularly cool in advertising these days, not since the industry discovered girl power. (As those famous Mercy Academy ads reminded girls back in 2013, when the tide was really turning: "Life's not a fairytale.")
But PNC Bank isn't worried about that. The company goes all-in with this gorgeous ad from Deutsch, imagining the ultimate fairy-tale union. And regressive or not, it will surely prove irresistible to many dads as they ponder their daughters' futures.
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