Ad of the Day: Persol Sunglasses Is Drawing a Graphic Novel in Real Time on Instagram

Jonathan Bartlett is illustrating the story based on likes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Steve McQueen helped make Persol 649 sunglasses famous. But recently, the glasses got a modern redesign, which is being supported by more modern storytelling—including a "Choose your own adventure" style graphic novel unfolding on Instagram.

You can see the beginning of the story here—or on Persol's Instagram page.

"The campaign puts users in the shoes of Frankie Malone, a rebel seeking to overthrow a regime that has outlawed free thought and stamped out individuality," the brand says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in