Ad of the Day: Pearle Vision's Touching New Ad Stars a Boy and His Very Special Glasses

Energy BBDO gets personal in eyewear spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Eyewear might not be the first category that comes to mind when one thinks of emotionally powerful advertising.

But a new spot for Pearle Vision by Energy BBDO gets to the very heart of the matter with the touching tale of Ben, a boy who has a very unique relationship with an aging pair of misfit glasses that make the small tasks in his life that much more challenging.

Energy BBDO has worked on the brand since 2013. This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in