Ad of the Day: Panera

Yes, it's another Rube Goldberg machine, but this time it's done right

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Tired of Rube Goldberg machines in advertising yet? Sorry, here's another. But after you finish your long sigh, you might actually enjoy this one.

A month from now, it will be 10 years since Wieden + Kennedy released its "Cog" spot for Honda. But the Rube Goldberg idea can still be compelling now and again, particularly when the advertiser can lay some kind of metaphorical claim to mirroring how such machines work—i.e., not very efficiently but with a higher purpose in mind.

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