Ad of the Day: Is Chiddy Bang's Oreo 'Wonderfilled' Song the Best Yet?

New use of the melody

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We've written before about the branded pop song. But what Oreo has also ushered in, really, is the era of the branded pop song cover.

Owl City's Adam Young, Kacey Musgraves and now Chiddy Bang are among the folks to muse musically on the topic of what would happen if they gave an Oreo sandwich cookie to a potentially unfriendly soul. Each has sung different lyrics to the brand's "Wonderfilled" song, and now Chiddy Bang have added their voice to what is arguably the best riff—a version that pulls most of the tune out of the spot altogether and uses a percussive electronic version of the melody as something between a backbeat and a hook.

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