Ad of the Day: Oreo

Separating the cookie from the creme can require a marvel of engineering

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I must say that if "physicist David Neevel" (who also appears to be Wieden + Kennedy creative David Neevel—yes, all right, he says he's a copywriter in the video) really did design this Oreo-dividing and -decreming machine in .04 years, he is perhaps wasting a certain amount of potential. Like, Large Hadron Collider-level potential.

Neevel is very funny in this ad, answering (badly) exactly the kinds of questions people off camera ask reality-TV performers ("One of the hardest things to overcome was to learn how to build robots and make them work," he says at one point) and generally looking worried most of the time.

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