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Procter & Gamble and Wieden + Kennedy already crafted the most successfully emotional commercial of this summer's Olympic Games. Now, it's time to bring the funny.
For that, the packaged-goods marketer turns to Old Spice, the most reliably comic brand in its stable. The new spot, not surprisingly, takes an absurd view of sport—with a skinny hero, urged on by an inspirational self-help cassette tape, who comes up with an impressive new swimming style, wins every medal in the world, solves the planet's problems, and dies a hero, his legacy ensured by a line of beard-growing table crackers.
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