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Escape into a corner, and get wrapped up in a great book.
That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be the flashiest device in the category, but it does have the most sensible and evocative branding. Now, a new campaign from Mullen is playing up that advantage by pairing the tagline "What's your Nook?" with a series of simple 15-second vignettes that, taken together, illustrate the range of worlds in which the tablet can help you immerse yourself—traveling, inventing, cooking, etc.
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