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Ad of the Day: No Campfire? No Problem. This Odd Creature Points You to Oreo S'mores

S'morey and 360i welcome you to summer

A bit like a badger, a bit like a hare

Looking for the delightful taste of s'mores without the dirty and dangerous hassle of making a campfire? Oreo has you covered, with help from a curious furry forest friend.

The Mondelez brand just released Oreo S'mores in time for summer, and is promoting them with a series of quirky comic videos from 360i starring S'morey, the Unidentifiable Forest Creature. We're told he's "a bit like a badger, a bit like a hare," but the important thing is that he knows exactly how you can get your s'mores fix—whether you're on a golf course, in a canoe or even at the office.

The goofy PSA-style spots, aimed at millennials, feature throwback '90s-style animations and will run on Facebook, Twitter, Tumblr and Instagram.



As part of the campaign, Oreo also teamed up with Zipcar for a fun stunt over Memorial Day. Some lucky Zipcar users who made a reservation for the weekend found a surprise pack of Oreo S'mores in the passenger seat.

CREDITS
Client: Oreo
North America Senior Director: Janda Lukin
Senior Brand Manager: Lauryn McDonough
Senior Associate Brand Manager: Elise Burditt

Social: 360i
Chief Creative Officer: Pierre Lipton
Group Creative Director: Aaron Mosher, David Yankelewitz
Senior Art Director: Declan Byrnes-Enoch
Senior Copywriter: Alex Augustinos
Art Director: Bjorn Kusa
Copywriter: Avi Azouz
Senior Producer: Amanda Kwan
Vice President, Strategy: Shankar Gupta-Harrison
Vice President, Group Account Director: Sandra Ciconte
Account Director: Josh Lenze
Senior Strategist: Maggie Walsh
Account Manager: Megan Falcone
Community Manager: Katya Kotlyar

Production Company: ShadowMachine, Los Angeles
Executive Producers: Alex Bulkley, Corey Campodonico
Director: Jed Hathaway
Producer: Tobias Conan Trost
Animators: Sapphire Sandalo, Nick Bane, Sean Nadeau, Kelly Wine
Character Designers: Christina Faulkner, Sapphire Sandalo
Background Designer: Brian Pitt
Storyboard, Animatic Artist: Kelly Wine
Editor: Jose Martinez
Assistant Editor: Zach Frank
Sound Design: Pendulum Music; Ryan Franks, Scott Nickoley
Commercial Reps: Hunky Dory; Gisela Limberg, Ali Tiedrich

Public Relations: Weber Shandwick
Advertising: The Martin Agency
Media: MediaVest

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