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It's often said that runners are a different breed. In his book What I Talk About When I Talk About Running, Haruki Murakami philosophizes about the endless lonely hours of mental and physical exertion involved in long-distance running. He sees those hours, and that pain, as a challenge to the human spirit that's worth undertaking over and over—a test of one's ability to withstand pain and consciously choose achievement over suffering. But many people, of course—those who see much of life as an exercise in pain avoidance—think that's just plain crazy.
Wieden + Kennedy's new ad campaign for Nike Running explicitly illustrates this gap between runners and nonrunners through a character named Alice, a woman who literally never stops running.
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