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For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight.
Last August, the sports brand (with help from TBWA Toronto) enlisted NHL players like Sidney Crosby of the Pittsburgh Penguins and Claude Giroux of the Philadelphia Flyers to surprise the Cruisers, a team of sled hockey players, with some fresh—and, a new video shows, relatively amateur—competition.
The concept is something like a cross between Guinness’s
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