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The iconic clock from Grand Central Terminal symbolizes the heart of New York City in this impressive 90-second animated film from Y&R, part of its campaign backing the New York Organ Donor Network.
There's darkness all around, and time is running out for Gotham as the clock struggles to keep ticking. Brick facades crumble. Cabs crawl past pedestrians who shuffle dejectedly through the streets. Even the Statue of Liberty slumps her shoulders. But ultimately, folks collect bits and pieces of NYC—subway signs, manhole covers, fire hydrants—to build a fantastical new machine (with a familiar design) that just might save the day.
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