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Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations.
Given the source of the message, the logic is a little bizarre in this new commercial for Coca-Cola-owned Sprite, airing regionally in Latin American markets. But it's delivered in a fun, quirky and likable style by creative agency Hello and MJZ directors The Perlorian Brothers (who are on a roll after also making those sublime Klarna "Smoooth" ads.)
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