Ad of the Day: Microsoft Surface

Company pushes tablet with a giant dance number, and it clicks

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What is the Microsoft Surface? It is everything, Internet. It is old people kissing and crazy guys backflipping in slow motion and schoolgirls krumping and some guy wearing body armor—or that's what it looks like when you hold a bunch of iPads in front of him. Wait, those aren't iPads. What are those things?

In all seriousness, director Jon Chu—who claimed credit for the spot on Twitter, even though Microsoft is trying to keep its collaborators on this secret (though it did say Crispin Porter + Bogusky wasn't involved)—actually does a pretty good job of distinguishing his client from the looming competition.

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