Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing | Adweek Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing | Adweek
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Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing

Basketball legend marks 25 years as brand's spokesman

Hanes' new sweat test has Michael Jordan glowering over your golf game.

Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence.

Previously, he was quietly judging his fellow first-class passenger, a carpet salesman and struggling screenwriter (who still came off looking OK thanks to Jordan's unfortunate choice in facial hair). Then he was harumphing another man's choice to wear a shirt made of live kittens

This time, he's quietly judging the golf skills of some poor guy who's testing Hanes' X-Temp technology underwear, which helps "keep you cool" by speeding moisture evaporation and preventing the dreaded swamp ass.

The :30 from The Martin Agency marks 25 years of Jordan being a spokesperson for Hanes. It will begin airing July 21 on a wide variety of cable and sports networks.

Although short, the spot's pretty funny and plays to the basketball great's strength, which is just standing around and being Michael Jordan. 

When he wasn't trying to avoid strangling his new golfing buddy, Jordan joined Jimmy Kimmel for a game of "Can Michael Jordan Palm It?", which a) isn't nearly as dirty as it sounds and b) probably settled a lot of unanswered questions in Jimmy's mind.

The new Hanes campaign will also feature short-form video sensation Logan Paul—he of the 4.6 million followers on Vine—traveling around the country to attempt (and film) dares proposed by fans. Something tells me those dares will be heavily curated by the brand.

CREDITS:

Client: Hanes
Chief Branding Officer: Sidney Falken
Marketing Managers: Tim Ronan, Jamie Wallis
Men’s Underwear Product Team: Russell Lauten

Agency: The Martin Agency
Executive Vice President, Chief Creative Officer: Joe Alexander
Senior Vice President, Group Creative Director: Steve Bassett
Senior Art Director: Tara Gorman
Senior Designer: Mark Brye
Senior Copywriter: Sara Grunden Kuhs
Senior Vice President, Managing Director: Steve Humble
Vp, Executive Broadcast Producer: Molly Schaaf
Vp/Group Planning Director: Matt Mattox
Senior Broadcast Producer: Adrienne Daniel
Senior Art Producer: Wylie Moran
Junior Broadcast Producer: Katie Der
Group Talent and Music Director: Juanita McInteer
Senior Vice President, Group Account Director: Rich Weinstein
Senior Strategic Planner: Dalynn Kincannon
Account Supervisor: Laurel Busony
Account Coordinator: Hill Shore
Vice President, Group Project Management Supervisor: Karen Baber

Production Company: CoMPANY
Director: David McNally
Director of Photography: Joshua Hess
Executive Producer: Robin Benson
Head of Production: Robert Nackman
Line Producer: Greg Ferguson
Production Designers: Francis Whitebloom, Vincent Renault
Photographer: George Holz
Producer: Liz Lang
Editing Company: Mackenzie Cutler
Executive Producer: Sasha Hirschfeld
Producer: Evan Meeker
Editor: Dave Koza
Assistant Editor: Pamela Petruski
Visual Effects, Post Facility: The Mill
Executive Producer, Head of Production: Sean Costelloe
Visual Effects Producers: Colin Moneymaker, Colin Blaney
Lead Compositor: Jeff Robins
Designer: Gap Sangpattharamatee
Computer Graphics: Katie Schiffer, Navdeep Singh
Colorist: Fergus McCall

Audio Postproduction: Rainmaker Studios
Owner, Executive Producer: Kristin O’Connor
Engineer, Mixer: Jeff McManus
Original Music: Big Foote Music
Executive Producer: Paul Seymour
Composer: Mathew Hauser

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