Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve.
Next week is Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is out with a new video that's a delightful parody of fashion marketing nonsense.
Justin O'Shea, an industry insider with a striking aesthetic (his day job is buying director at online high fashion boutique MyTheresa.com), makes his acting debut here, delivering a perfect deadpan performance. The story shifts flawlessly between the sort of trite, atmospheric melodrama that's the hallmark of the fashion category, and its foil—the laugh-out-loud relief of the mundane.
"The streets blazed with a gentle chaos," says O'Shea.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in