Ad of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking Their Lips

How five food businesses weave the cracker into recipes

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Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five modern-day food entrepreneurs.

The folksy foodies at McClure's Pickles, the Jam Stand, Olympia Provisions (they make sausages, mostly), the Savannah Bee Company (honey) and Wondermade (marshmallows) headline a series of online videos, TV spots, print ads and social-media posts. Each company shares its ingredients for success, and creates no-frills, tasty treats using the iconic cracker as a foundation.

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