Ad of the Day: Mazda, 'Anthem'

Mazda is the latest marketer to roll out the ever-popular brand anthem, with its new agency, Garage-Team Mazda in Irvine, Calif., crafting a comprehensive look at the automaker's rich history in innovation, motor sports, and design. The new spot, actually titled "Anthem," begins and ends with the voiced line "What do you drive?" and offers the core message that "if it's not worth driving, it's not worth building." With shots of everyone from the car's engineers to its drivers, the spot "focuses on the details that define a Mazda—the way the gear lever sits in the driver's hand, the way the steering wheel feels, the way the car simply responds to every input," says the agency.