Ad of the Day: Marks & Spencer Goes Down the Rabbit Hole in Opulent Christmas Spot

A mix of fantasies

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RKCR/Y&R's stylish pastiche of Alice in Wonderland, Aladdin and The Wizard of Oz for Marks & Spencer is something between a stagy English panto and a catwalk presentation. But what really looks expensive are the actors—Rosie Huntington-Whiteley, whose legs (well, legs, etc.) were immortalized on film by Michael Bay in Transformers 3; David Gandy; and a very brief appearance by Helena Bonham Carter as the Wizard (and also the woman who catches Toto, who sort of does double-duty for the White Rabbit in this spot).

For those unfamiliar with the chain, Marks & Spencer is basically Target for English people, and it takes great pride in its annual Christmas telly advert, which is now premiering on the [insert Brit euphemism for Internet]—specifically, YouTube and the company's own website.

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