Ad of the Day: Luvs

Breastfeeding in public? It's a snap for Luvs moms, who simply do everything better

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The best mom advertising doesn't make women feel like buying a better product so much as it makes them feel like being a better mom. Better yet, it makes buying the product seem like a consequence of already being a better mom.

The new Luvs campaign from Saatchi & Saatchi in New York accomplishes the latter with humor, skill and grace. The spots are based around an arcane piece of Nielsen data—that second-time mothers are more likely than first-timers to buy Luvs.

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