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What's more difficult than making a commercial that's funny or sad? Making one that's earnestly romantic.
As we're reminded each year in the weeks leading up to Valentine's Day, marketers are practically incapable of conveying love without falling into a handful of stereotyped scenarios and coating them in a thick lacquer of cloying cheese.
For a refreshing alternative, check out this two-minute spot by BBDO Germany for European hair-coloring product Schwarzkopf Nectra Color.
While the product connection in "You: A Declaration of Love" is tenuous, the spot's approach to romance is highly specific.
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