Ad of the Day: Lil Buck Defies Gravity in Apple's First Big TV Spot for Its AirPods

The headphones are this freeing

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Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't.

Apple this weekend launched "Stroll," the latest 60-second spot in its ongoing "Practically Magic" campaign, which has been devoted to the iPhone 7 but here pushes the brand's new AirPods wireless headphones. 

The spot stars Lil Buck, the 28-year-old freestyle dancer who first caught our attention two years ago when he danced with Mikhail Baryshnikov in a wonderful ad for Rag & Bone.

In the Apple ad, Buck strolls down the street, AirPods in his ears, and is suddenly freed from gravity as he gyrates through Mexico City to the lilting tune of "Down" by Marian Hill.

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