Ad of the Day: Life Jacket Maker's Chilling Site Makes You Feel Like You're Drowning

Scroll to stay afloat

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If you have an intense fear of drowning, this ad is not for you.

Paris agency CLM BBDO created "Sortie En Mar," or "A Trip Out to Sea," a vivid, first-person simulation of a man being accidentally thrown off his sailboat in deep water—all as a life-jacket PSA for Guy Cotten, a marine clothing brand based in France.

As the viewer, you'll be drawn in, tasked with continually scrolling your mouse or trackpad to keep the man's head above water.

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