Ad of the Day: Life Isn't Easy for a Man Made of Skittles in Candy Brand's Mockumentary

Struck by a rainbow

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The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the angry piñata man.

Now, BBDO Toronto and director Conor Byrne take the theme to its logical conclusion with this amusing short mockumentary about a man who—thanks to a run-in with a rainbow—is completely made of Skittles.

Byrne won a Cannes Lions Young Director Award this year for his great short film Foureyes, and he gets the tone just right here, with the actors registering the perfect balance of awkwardness and mock awe.

AW+

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