Ad of the Day: LG Goes Over the Edge With Own Head-Stabilized Chicken

Join the crowd

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chickens, you may be surprised to hear, are having a major moment. And not in the food sense. (Or in the Martha Stewart-y, rare chicken breed collector sense.) Somewhat improbably, the humble fowl's talent for head tracking—or keeping its head nearly still even while its body is moving—has become a popular inspiration for ads highlighting stability features in high-tech devices.

Early this year, Fujifilm released a spot starring a white chicken being manipulated by a man in a lab coat, as its head stays steady.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in