Ad of the Day: LG

A wily thief makes a memorable argument for the company's TVs

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One of these years, advertisers are going to stop posting bogus video clips on YouTube that purport to be something other than shameless marketing plays. Alas, 2012 will not be that year. The best we can hope for, probably, is that advertisers make these clips entertaining, or at least not flat-out irritating.

Y&R in Amsterdam gets things off to a decent start with this LG clip. Posted to YouTube on Dec. 28 under the innocuous title "smart thief caught on cam," the video shows the odd behavior of an electronics-store thief, who seems to have a curious relationship with the shop's security cameras, moving stealthily toward and away from them while always facing them directly—never turning to show himself in profile.

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