Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job is to show off the $40,000 piece of metal they want you to buy. It makes sense that in a spot for a particular product, you'd want to see the product. But somehow the most intriguing (and rarest) car commercials end up being the ones with no cars at all.
You may remember the 2002 Saturn commercial "Sheet Metal" from Goodby, Silverstein & Partners, featuring a city of commuters mimicking the movement of their cars while remaining on foot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in