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The folks at Wieden + Kennedy love their spokescreatures.
Last year, for Cravendale milk, the London agency filmed a charming pack of scheming cats with a thirst for milk—and opposable thumbs. (ITV viewers voted it the best TV spot of 2011, and it was on Adweek's list of the year's 10 best ads, too.) Now, W+K is out with another sweet commercial starring hedgehogs to promote the virtues of Arla's Lactofree dairy products. The spiny beasts are told they can enjoy treats like latte, crumpets and pizza if they use Lactofree—because they're not intolerant to dairy, only to lactose, which is the the sugar in dairy.
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