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What do you call it when Olympian Rebecca Soni swims the breastroke in reverse? The backstroke, you say? Wrong. You call it a Kellogg's commercial.
During Friday’s opening ceremonies for the 2012 London Games, the cereal giant debuted the centerpiece spot from its sponsorship campaign, created by Leo Burnett Chicago, around Team USA hopefuls. The brand’s first Olympic creative to air since 1991, the ad opens with Soni, a 2008 gold medalist and breaststroke world record holder, on the starting block, lined up against her competitors.
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