Ad of the Day: Jean-Claude Van Damme Weirdly Keeps the Beat for Go Daddy

'It's go time,' says Deutsch spot

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Over the years, Go Daddy has developed a reputation for raising eyebrows with provocative ads starring very voluptuous women wearing very little clothing. The Web-hosting company's latest effort might be even more of a shocker than usual—not because of any X-rated themes, but because it doesn't have any sexy women at all. And because it's just really weird.

The new spot, from Deutsch in New York, titled "The Baker," opens with the owner of a small bakery at work in his kitchen.

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