Ad of the Day: James Harden Plays the Internet at HORSE for Foot Locker

Can he match your trick shots?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Remember the old basketball game HORSE? The one where you and a friend take turns trying to make baskets, and whoever doesn't make one gets a letter, and if you get enough letters and spell HORSE first, you lose? Or something like that?

Well, Foot Locker and BBDO New York recently invited people to play HORSE with Houston Rockets shooting guard James Harden, aka an actual NBA player.

Before you (rightfully) say, "Wow, that sounds like a terrible idea.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in