Ad of the Day: Jack Daniel's Tennessee Honey

The connection is obvious now (it's the honey, stupid), but had you suggested a few months ago that a Jack Daniel's commercial would center around the flight of a bumblebee, you would have seen more than a few raised eyebrows. This new spot from Arnold heralds the Southern distiller's first new-product launch in 14 years—for Jack Daniel's Tennessee Honey. We watch what at first appears to be a high-end nature show, revealing in detail the daily lives of our insect brethren.