Ad of the Day: IQ

A run-of-the-mill liquor commercial takes a dark, unexpected turn in this brilliant Swedish production

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As the wind turns bitter and the days become shorter, what could be more appealing than a Friday night spent relaxing by the hearth with good friends and a warming glass of spirits? It's a scene that advertisers love to display in the cold winter months, but according to one Swedish group, it's what happens as the night goes on that really matters.

The first act of this new PSA from alcohol-awareness group IQ (and ad agency Forsman & Bodenfors) plays out like any fine liquor ad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in