Ad of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in War-Torn Sudan

Mick Ebeling rescues Daniel

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At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling, the CEO of Intel-backed Not Impossible Labs, to South Sudan, where he creates the world's first 3-D prosthetic printing and training facility to help those who have lost limbs to warfare.

The three-minute film from Venables Bell + Partners and director Lucy Walker (twice an Oscar nominee for her documentaries Waste Land and The Tsunami and the Cherry Blossom) focuses mainly on a teenage double-amputee named Daniel.

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