Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

A South African spot with a touching twist

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood.

In a new ad from Scouts South Africa and Cape Town agency Not Norm, we see just how important these lessons can be.

But this isn't just about how Scouts can save lives. The ad's message, "Learn it young, remember it forever," comes to life in a truly touching way.

Hat tip to reader Jeff Seevers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in