Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood.
But this isn't just about how Scouts can save lives. The ad's message, "Learn it young, remember it forever," comes to life in a truly touching way.
Hat tip to reader Jeff Seevers.
Agency: Not Norm, Cape Town
Executive Creative Director: Gavin Whitfield
Production: Velocity Cape Town
Director: Gregg Bailey
Producer: Kathleen Browne
Executive Producers: Karen Kloppers and Helena Woodfine
DP: Jamie Ramsay
Editor: Anthony Martin
Music/Sound: The Workroom