Ad of the Day: Ikea Products Boogie Down in Great Music Video for a Store Opening

BBH Asia Pacific scores again

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Ikea is opening its second store in Malaysia, and the retailer's products physically can't contain their excitement.

That's judging by this fun new music video that the brand just released, from BBH Asia Pacific, in which various products are seen celebrating by dancing furiously. The new store is located in the Kuala Lumpur suburb of Cheras, which is pronounced chur-ASS. And so, the video has the mildly risqué refrain, "Get Cheras to Cheras," which sounds a lot like "Get your ass to Cheras."

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