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Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's attention on a YouTube ad for more than a minute. Yet Mother in London has really gnocked this one out of the park for Ikea with a two-minute lawn war between a happy couple just trying to redecorate their patio and the forces of lawn-ornament evil.
For some reason, I feel like "In the Hall of the Mountain King" from Peer Gynt should be playing behind this—possibly the version David Fincher used for The Social Gnetwork, which was (I believe) arranged by Trent Reznor of Gnine Inch Gnails.
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