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Lucas Alexander is lucky he didn't get punched in the nose by one or more of the fathers he met while filming this provocative public-service campaign for Danish nonprofit BØRNEfonden (Child & Youth Foundation.)
The actor recently rang doorbells in suburban Copenhagen, telling dads that he planned to marry their daughters. Alexander is 30 years old. The girls involved are all about 13.
The stunt was designed to draw attention to underage marriages in the West African nation of Mali, where 15 percent of girls are wed before the age of 15, often to adult men, due mainly to poverty and lack of education and economic opportunities.
"We are targeting people between 30 and 50, and we knew we had to create some content that would make it easy for them relate to the problem BØRNEfonden is trying to solve," Kim Boisen, strategist and CEO at agency Robert/Boisen & Like Minded,...
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