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You might have heard of extreme coupling, extreme ironing, or even extreme cello playing (yeah, it exists). Now, courtesy of Hotels.com and Young & Rubicam in Chicago, there's another crazy activity to add to that list: extreme hotel-room booking.
Y&R is behind the ubiquitous Claymation ads for Hotels.com, the latest of which features a skydiving couple who take a minute out of their free fall to book a hotel room. Seems like false advertising, right? Apparently not.
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