Ad of the Day: Hot Wheels

22 minutes of gnarly race cars, gorgeous terrain, and cheesy dialogue

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How much Hot Wheels fantasy can you stand?

For the past couple of years, the Mattel-owned brand has focused on appealing to older kids (and maybe a few nostalgic geezers) who are still boys at heart. That's meant building real-life versions of Hot Wheels toys as staging grounds for totally insane, and sometimes record-breaking, automotive stunts—like near-vertical drops, upside-down driving, and corkscrew jumps.

Now, the brand is out with the latest installment of its “Hot Wheels for Real” campaign.

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